Blogs in Business

Blogs can be a great thing or a horrible thing for businesses. The best way to learn about a business is through word of mouth. Bloggers have the ability to reach consumers everywhere through their blogs. For example if a popular blogger such as Perez Hilton endorses a business, people who read his blogs will have a positive attitude about the company. However, if he complains about a company, people will view that company negatively. Moreover, businesses can write blogs in order to give consumers a more personal idea about the company. Reading a blog can help make consumers feel a since of importance as they learn the ins and outs about the company through a blog.